How missed calls quietly change the economics of a home service ad account.
A simple way to put a number on the tracking you don't have yet.
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I run Google Ads for home service businesses in the US, UK and Australia, 150+ businesses in 2.5+ years, every account managed personally, measured on booked jobs.
The gap between reported leads and booked jobs, and how to close it.
They look relevant. They burn budget anyway.
Radius targeting is the default. It's rarely the right one.
The one thing I’d fix in a home service account this month. Nothing else.
