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Why your Google Ads “leads” are lying to you

Reported conversions and booked jobs are rarely the same number. Here is how the gap opens up in home service accounts, and the tracking rebuild that closes it.

· 7 min read · Updated 14 Jul 2026
Why your Google Ads “leads” are lying to you
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    The gap between reported leads and booked jobs, and how to close it.

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    Md Abdul Kader
    Md Abdul Kader

    I run Google Ads for home service businesses in the US, UK and Australia, 150+ businesses in 2.5+ years, every account managed personally, measured on booked jobs.

    Want to know what your account is really counting as a lead?

    Get my free audit

    One email a month

    The one thing I’d fix in a home service account this month. Nothing else.